Data management is at the center of many modern businesses. Huge datasets let us understand and predict consumer behavior, devise appropriate marketing strategies, and understand where we’re losing money.
Without proper organization, data is meaningless. Without proper management, data isn’t useful. Here’s how your business can make better use of its databases – read on to learn.
1. Use an Online SQL Editor
SQL, or structured query language, is the standard for databases from SAP to Oracle. Developed in 1986, it’s one of the oldest computer languages out there!
An SQL editor is an interface that allows you to view and change data on your own computer. While most editors have the same basic features, extras like being able to open multiple query instances can allow you to get your work done faster and with fewer headaches.
An online SQL editor has the big advantage of not needing a local database server. This frees up server space for your organization and means you don’t have to pay hefty fees for extra space.
And in this age of remote and hybrid work, an online editor will allow your employees to access SQL databases without having to log onto your company’s server. They can also work from a laptop without having to download separate software.
An online editor can also be a great SQL teaching resource since it’s more flexible than one tied to a database. Upgrade your business with an online SQL editor today.
2. Hire a Specialist Data Analyst
We’ll get straight to the problem with this suggestion – data analysts don’t come cheap. The average salary for this role is over $80,000 according to the BLS. That’s a formidable chunk of a small company’s budget.
Remember, though, that this is the average estimate. It includes data analysts at huge firms including Google, Amazon, and Microsoft. These specialists skew the average salary upward – small businesses may be able to find a data analyst at a much more affordable price.
Also, you need to consider how much value a data analyst can bring to your company. Every small business owner can do rudimentary work with Google Analytics and other simple performance metrics. Analyzing customer data in-depth and identifying trends in your industry are very different, and offer far greater rewards.
As the cliche goes, you have to spend money to make money. Investing in personnel is where this phrase comes into its own. If your company has an untapped database full of potentially useful information, hire someone who can make it useful.
3. Appoint a CDO to Improve Communication
For medium-sized and larger companies, the next step is to appoint a CDO (chief data officer). This ensures that you’re getting the most from your databases because useful information will be presented at high-level meetings within your firm.
A skilled data analyst isn’t necessarily a skilled communicator. An analyst can provide you with the tools you need for success – a CDO knows how to use those tools and improve communication across departments. This means that every department, from your sales team to your social media crew, is supported with data-driven strategies by a skilled communicator with a background in data science.
Final Thoughts
Improving database management practices has wide-ranging benefits for any company. From introducing great software to make access and editing easier to appointing the right people to analyze and communicate data, your business stands to gain so much by making a few changes.
The best tech companies invest in their future because they understand where the path is taking them. Make your place in tomorrow – make change happen now.
